Ilirium Logo White

Category: Product Marketing

  • The Product Marketing Role In A Product Team

    The Product Marketing Role In A Product Team

    Product marketing role in a product team serves as the critical link between the product itself and the market (including customers, competitors, and stakeholders). The main responsibility of a product marketer is to ensure that the product’s value is clearly communicated to potential users and that the product fits well in the competitive landscape. Here’s…

    Read article →